The Lost Ring, a game created by McDonald's is an enigmatic Olympic-themed online game released early March. Ten characters provide clues via YouTube videos, blogs, Flickr photos and Twitter updates. Online clues are supplemented by offline ones: last week, players found documents in a Tokyo mailbox and a bookstore fireplace in Johannesburg.
The game began with 50 bloggers receiving packages with an Olympic-themed poster and a clue pointing them to TheLostRing.com. The site presented a dramatic trailer, replete with sci-fi lighting and a narrator with a British-accented baritone speaking over scenes of a woman waking up in a field with “Trovu la ringon perditan” — an Esperanto phrase — tattooed on her arm.
The Lost Ring is part of a gaming genre called alternate-reality games that blend online and offline clues and rely on players collaborating to solve the puzzles.
Labels: Lost Ring, Olympic-Theme, Reality Games
Thats something new.
I should try it.